Post by account_disabled on Dec 24, 2023 7:27:56 GMT 1
Voila! In this post you will see: After all, who is Philip Kotler? explained by Kotler 9 things we can learn from Kotler about Marketing Kotler's 6 lessons for Digital Marketing Conclusion After all, who is Philip Kotler? Born in the city of Chicago, in the United States, in 1931, Philip Kotler first studied at DePaul University in his hometown for two years and did his master's degree at the University of Chicago. After his master's degree, Kotler earned his PhD in economics at the Massachusetts Institute of Technology , MIT. In addition to the two diplomas in Economics, Kotler also completed a postdoctoral degree at Harvard University in mathematics and another in behavioral sciences at the University of Chicago.
In 1962, Kotler began his career as a university professor at the Special Data Kellogg School of Management and in 1967 he published what is today considered the bible of Marketing: the book Marketing Management: Analysis, Planning and Control. This publication is highly used in various countries in postgraduate business and marketing courses. Since 1988, the American has held the International Marketing chair at Northwestern University , one of the most important business study centers in the world. Philip Kotler's Contributions to Marketing Kotler believed that Marketing was strictly related to economics and not only by price, but also by demand that underwent changes due to distribution channels.
The point most emphasized by the economist was that profit was linked to the well-being of the consumer and society, so marketing should not only be part of any company's strategy as it should be the center of it . We can easily cite four great contributions of Kotler to Marketing: He gave importance to marketing Before Kotler, marketing was not considered as important a job in institutions as it is today. The American brought marginal marketing from company operations to the center of sales and management strategies . Gave a new approach to business Continuing the work of Peter Ducker, Kotler reiterated the idea that the focus of companies should be more on customer satisfaction and the benefits of their product, rather than on its distribution and the price itself.
In 1962, Kotler began his career as a university professor at the Special Data Kellogg School of Management and in 1967 he published what is today considered the bible of Marketing: the book Marketing Management: Analysis, Planning and Control. This publication is highly used in various countries in postgraduate business and marketing courses. Since 1988, the American has held the International Marketing chair at Northwestern University , one of the most important business study centers in the world. Philip Kotler's Contributions to Marketing Kotler believed that Marketing was strictly related to economics and not only by price, but also by demand that underwent changes due to distribution channels.
The point most emphasized by the economist was that profit was linked to the well-being of the consumer and society, so marketing should not only be part of any company's strategy as it should be the center of it . We can easily cite four great contributions of Kotler to Marketing: He gave importance to marketing Before Kotler, marketing was not considered as important a job in institutions as it is today. The American brought marginal marketing from company operations to the center of sales and management strategies . Gave a new approach to business Continuing the work of Peter Ducker, Kotler reiterated the idea that the focus of companies should be more on customer satisfaction and the benefits of their product, rather than on its distribution and the price itself.